Brandon Brown. A 25-year-old
rookie in the NASCAR Xfinity Series whose story begins with someone who came
from a town called Woodbridge, Virginia which lies just south of Washington
He was raised in a family focused
home as his father is a self-employed entrepreneur and his mother worked on and
off throughout the years with his childhood consisting of her being more of a
stay at home mom. He remembers his family always being supportive, but not
It was through his childhood that
Brandon learned that the key to success is building personal connections and
doing the right thing. If he did that, other pieces to the puzzle would come
along. Brandon attended Coastal Carolina University and graduated with a degree
in marketing. A college degree is unique in NASCAR.
A degree in marketing might be a
first in the sport. Brandon first started making a name for himself two years
ago after finishing in the top 5 at his first ever Daytona start. He has
continually placed well in races since then earning the licensing to run full
time in the NASCAR Xfinity series and generating partners to help along the
way. He is currently partnered with his Alma-mater, Coastal Carolina University.
After his graduation, he made the
decision to step into a lead role, full time as the racing team’s Marketing
Director. At this time, Brandon states he knew there was huge value in what he
can accomplish within the NASCAR racing industry on both sides of running a
team’s marketing platforms as well as building his self-brand.
He knows the social media space
is crowded and he needed to be strategic and innovative is his methods to build
his personal brand. Brandon has switched the team’s focus to the social media
world starting with the Facebook, Instagram, Twitter, and Vero where his
following and engagements have steadily been on the rise since the start of the
He feels that this was mainly a
result of his fan engagement methods daily. Brandon states “In the morning,
after the gym, when I am at the office… I am constantly trying to make an
impact with the NASCAR fan base on social media.
I want them to see me as a human
who responds.” Brandon believes that his team is on the verge of something
significant and attributes this feeling to his team’s willingness to adapt to
the ever-changing digital landscape that they are trying to leverage.
The risk lies in the effort and
time it takes to find successful pathways and to establish long term
relationships. The marketing climate has shifted and is focused on a new
generation that hasn’t known life without a smartphone. Brandon is excited
about this endeavor because he knows there is a lot of ROI to be seen in the
shift change for the sport, both as a driver and as the Marketing Director.