By CCN: The Litecoin price has surpassed $100 once again and nobody is more pumped about it than UFC Fighter Ben Askren. The LTC price hasn’t been trading in the triple digits since June 2018, according to CoinMarketCap data. It’s up more than 13% today and Litecoin disciple Askren is shouting it from the Twitter rooftops.
Ben Askren has been sponsored by the Litecoin Foundation. | Source: ESPN
Earlier this year, the Litecoin Foundation sponsored Askren, whose nickname is “Funky”, for UFC 235, his Ultimate Fighting Championship match in which he faced Robbie Lawler. Askren was named the winner of the match after three minutes and 20 seconds, but Litecoin won, too. The fifth-biggest cryptocurrency’s logo was plastered on the UFC’s famous Octagon during the UFC 232 match in January. Ever since then, the Litecoin price has been on fire.
Litecoin Creator Charlie Lee has a knack for marketing, and Askren couldn’t have picked a more high-profile cryptocurrency with the exception of bitcoin. Litecoin has been the coin to watch ever since year-end 2018 really when Lee announced his intentions to transform LTC into a privacy coin. But it wasn’t until February 2019 that the Litecoin price rallied some 30% in one day, which according to industry leaders is when the tide began to turn for the crypto market.
While it’s still a far cry from its peak of more than $300 per coin, LTC is on fire in 2019 and could be headed to peak levels once again, which is where some say that the bitcoin price is headed, too.