Welcome to Midnight Mania!
There is no sports organization more expensive to follow than the UFC. To keep up with every fight the promotion puts on, American audiences are expected to buy UFC Fightpass ($9.99 per month), ESPN+ (4.99 per month), some type of cable package that includes ESPN (an expensive variable depending on the plan), and purchase the pay-per-view (PPV) events for $65 a pop, which occur roughly once every five weeks.
We’re talking upwards of a thousand dollars each year.
Around the world, different audiences have different expenses, seemingly based on the wealth of the country and the general convenience of viewing the product. In the UK, for example, fans historically have been able to keep up with a majority of UFC content by paying for BT Sports, which costs 16 to 30 euros monthly depending on the package. Cheaper than in the US to be sure, but PPV events don’t even start until 3 A.M., so it’s a fair enough trade.
The biggest card of the year!
Two title fights
✅ Greatest ever men’s fighter
✅ Greatest ever women’s fighter#UFC239 is stacked!
Watch it live on BT Sport Box Office on July 6th pic.twitter.com/V2bY5LwDgj
— Watch UFC 239 live on BT Sport Box Office (@btsportufc) June 8, 2019
It’s easy to miss just from the tweet itself, but the mention of “Box Office” means UK fans are expected to pay extra for the privilege of staying up until 6 A.M. Naturally, there has been quite a bit of backlash. Check out the replies to the linked tweet, or this Reddit thread that encourages English fans to boycott and/or stream the event illegally.
It’s an odd move from the UFC at an odd time. In general, the PPV model seems to be dying out around the world, as monthly subscriptions are proving more popular and profitable. Many assumed the ESPN+ was a signal in that direction. To muddy the waters further, the UFC is light on stars right now — Conor McGregor is on the sidelines, which means there is no chance of breaking a million buys or creating a truly mega event. Plus, while UFC 239 is decent, the title fights at the top of the card are very likely to be extremely one-sided.
Are there really enough English fans willing to pony up for a PPV at 3 A.M. to cover the seemingly larger number intent on canceling their BT Sport subscription? Even if it does prove profitable, is pissing off a bunch of customers really the best move?
I could write a much larger column on the warm up, fight itself, disastrous ER visit (four hours for handful of stitches???), and other assorted aftermath, but bottom line is Mania’s other Andrew fought damn well against a tough scrapper and earned the win. Follow that man, and forgive him if he looks a bit stiff in this week’s technique highlight videos: his feet and shins are banged up from landing a few dozen kicks. Whenever a video of the fight becomes available, it’ll be here!
Jon Jones was honored at the Wall of Fame in the Resorts World Birmingham.
The best adjective for the fight business will always be cold.
The hardest part of that loss, is knowing that there were so many people out there who enjoyed watching me lose. I see you all,with your negative hateful comments. I don’t respond-but they sit with me. I’m just a regular mom trying my best. I’m just doing the best i can for Annie
— Heather Heat Hardy (@HeatherHardyBox) June 16, 2019
Speaking of cold…
Fans are chanting “E-P-O” at T.J. Dillashaw as he exits the cage and heads backstage with Juan Archuleta.
— Mike Bohn (@MikeBohnMMA) June 15, 2019
Gregor Gillespie’s cardio is incredible for a reason.
I think Joshua will return to form, and I’d love to see Fury take him on.
I believe Vick caught this beast via traditional methods, but does anyone else share the bucket list goal of noodling for catfish?
A champion’s welcome for one of the sport’s best.
Slips, Rips, and KO clips
The left hook-right high kick that opens this highlight is a thing of simple beauty.
The same transition can be accomplished without the gi if able to control under both armpits, but it’s much more difficult.
There’s a reason many wrestling/grappling classes around the world include cartwheels as a warm up!
Anyone reading this survived another Monday, so congrats! But didn’t we just talk about not volunteering to stand beneath the water bottle?
Music from the making of Midnight Mania: RIP to Bushwick Bill.
Sleep well Maniacs! More martial arts madness is always on the way.